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Electronic commerce’s today and tomorrow in China

sg10104121
2006-04-11 14:20   收藏:0 回复:2 点击:3224

    Abstract: The Internet has led the information technology application and the electronic commerce development in China's fast development, electronic commerce took one new communication way and business trade way, has had the huge influence to China's all the various trades and occupations, "Today" China's electronic commerce both had the rapid development, and exist many problems; "Tomorrow" China's electronic commerce will pass through further deepens the technical innovation and the society transforms, will certainly to be able by the exuberant vitality and the giant market attraction, will demonstrate in front of the common people!
  Key word: Electronic commerce; Internet; Foundation environment; Technical innovation; Demonstration project website information society
  After the electronic commerce development has become continues 200 year ago the Industrial Revolution, to the world economics development most has the propelling force another ' the revolution '. Microsoft Corporation took the whole world electronic commerce aspect technology leading company, except has own electronic commerce website, like MSN.Com,Expedia.Com and so on, participates in outside directly the electronic commerce, is the positive supporter which uses the electronic commerce transformation tradition industry. Microsoft's leading product and the technology have provided the electronic commerce foundation overhead construction, the platform and the development kit for the global 1/4 Internet company, And was confirmed builds own electronic commerce for the enterprise the best choice.——Gao Qunyao①
  Electronic commerce took one new communication way and business trade way, is the humanity pursues the convenience and the efficiency result unceasingly. In China, the electronic commerce development also is at the primary start stage, but the Chinese government already keenly realized the electronic commerce the huge impetus function which grew to the economy, in recent years electronic commerce all obtained in all the various trades and occupations develops quickly; Future, along with the Internet rapid development, electronic commerce also to the Chinese government, the enterprise, the social economy, the consumer will have the huge influence.
  1 Analyzes the China electronic commerce "today"
   Our country electronic commerce foundation environment is improving gradually, the web cam population and Internet information the of quantity transmission occupy the world front row. At present, our country's electronic commerce already in the foreign trade, the customs, the bank, the tax affairs and so on many domains applied and has obtained the result, has built the good foundation for the China electronic commerce development. Enters for the 21st century, people's life style, work way, even the thinking mode all more and more receives the Internet the influence, along with world economics becoming an information based society and the global tendency enhancement, China joins WTO and be in harmony the world economics, we only then face the world to be able to move towards the world.
  (1). our country electronic commerce present situation
   The Chinese communications net passes through the long-term construction, formed by the electronic net, the data networking, moved the network pattern which the net, the image net, the multimedia net was composed. In January, 2001, the Chinese and American seabed optical cable shop passes, the Chinese telecommunication exportation band width will enhance from 100MHZ to 1000MHZ. The complete network band width will achieve 2.5GB; The national telephone network realization program control, fixed telephone installing equipment breaks through 100 million, the mobile phone surpasses 50 million, messenger call more than 76 million, the television network basically covers the nation, the quantity of tenure more than 300 million Taiwan; The communications net diversification development, the optical fiber, the microwave, the satellite communication formed the world to gather one, mutually for supplement backbone communication network. Through network this world in the biggest exchange of information center, issued, the exchange and the gain information, the developing nation and the developed country may obtain the equal the development opportunity.
   At present, our country electronic commerce website likes on the net on the store, the commercial city, the exclusive agency, the racket solid shop, the net the order form, the traveling, the education, the medical service as well as each kind of electronic commerce consults the news and the transaction stand emerges unceasingly. Development area from Beijing, Shanghai, Guangzhou to coastal and inland each big city expansion. Beyond the border the venture capital massively entered, promoted the domestic website development. Within the boundaries ' Sina ', ' souhu.com ', '8848', ' alibaba ' obtains outside more than ten million US dollar investment one after another. The Chinese government positively supports the impetus electronic commerce the development, President Jiang Zemin in 1999 in the Asian Pacific Economic Corporation organization conference, the initiative Asian and Pacific area must unite the promotion electronic commerce. The national information office management concerns the China electronic commerce the law, the system, the standard and so on the standard frame plan has basically formed, and is grasping to formulate appears the China electronic commerce development implementation summary. The Chinese construction bank, the Bank of China, businessmen are invited to open companies bank promoted on the net to pay one after another, the People's Bank of China constructed the electronic commerce finance authentication (CA) the center soon appeared, the one after another electronic commerce law, the laws and regulations also were stepping up to study and the formulation process.
  (2) Existence question
   Although our country`s electronic commerce development is very quick, but still has some problems, then causes our country electronic commerce the development to be shoulder heavy responsibilities. From carries on the commercial activity the overall to look like, in our country electronic commerce development exists the main question includes:
   (1) The network infrastructure is backward. This mainly displays in: Network band width narrow, turns on the speed lowly, network movement quality bad, telecommunication expense high, is specially backward as electronic commerce platform delivering with the settlement foundation, domestically produced electronic commerce needs software and hardware product and technical service insufficient supply.
   (2)Lacks the reliable safety mechanism. The security is guaranteed the electronic commerce health has the key aspect which the foreword develops, the network security has not formed at present a complete system in the whole world. Our country related electronic commerce security technology intensity universal is insufficient, safety control existence very big hidden danger.
   (3)The enterprise and the consumer lack the understanding to the electronic commerce. China's electronic commerce application still could not give the general enterprises and the consumer brings the obvious advantage, the enterprise and the consumer lacks the understanding to Internet and the electronic commerce, in the idea falls behind, to accessed the net with does not have the interest using the electronic commerce, caused the EC market hard to bring about climate. The China electronic commerce comprehensive popularization, must form a perfect social credit system inevitably, lacks the safe electron payment means, specially between enterprise and enterprise fund safe settlement.
   (4)The thing flows the modernized level to be low, lacks with it necessary commercial automation, becoming an information based society, the thing exiles to a far away place delivers and supplies the chain system.
   (5) Does not have the perfect legal standard and the standard. The network marketing, does not have the paper trade, replaces the traditional seal with the digital signature, the evaluation is the electronic contract, writes up is the electronic receipt, inevitably brings a series of legal matter. These questions need the information industries, the circulation profession and the financial industry coordination coordination, but also must have the government authoritative department to unify the coordination, can solve.
   (6) China's Internet development is not very balanced. Beijing because of its special geography humanities environment, built up the multitudinous government and army institution, the academy of science, the universities, colleges and institutes, the enterprise and the foreign embassy, the business organization and so on, therefore has 21.02% accesses the net the population, but Guangdong is 11.77%, next for Shanghai, Jiangsu.
  2 will forecast the China electronic commerce "tomorrow"
   Looks over for the 21st century, the globalization economy becomes inevitably, along with the world economics integration development, the fund flows more and more quickly, market shift more and more quick, between the various countries the economy depends on for existence the relations to be closer, traditional commercial activity way oneself will not be able to satisfy the global economy development the request, electronic commerce in among to the limit for the vital role.
   The 21st century future in the whole world information society, the economy will not have the national boundary, the trade mainly through the electronic commerce realization. However, world politics also will receive the various countries' law control, the international convention will play only the supplement role. The culture also along with the country, the nationality and the religion differently will present the colorful scene. This must give credit to IT and the information technology innovation, enables us to have a riotous society. For example: Aspect the and so on IT domain, currency class, business official ranks technical innovation will relate directly to the future electronic commerce development.
  . Along with Chinese becoming an information based society construction development,Each kind of security transaction mechanism and its legislation establishment, Displays own superiority, is initiative and international connects rails, encourages the electronic commerce domain the international cooperation, follows close on the international advanced technology, Has develops the demonstration project with emphasis the construction, fans out from point to area, comprehensive advancement, Raise electronic commerce domain specialized talented person,Electronic commerce will certainly in China to obtain the very good development. Finally succeeds has the possibility is these by the traditional retail sales, the wholesale or the electronic commerce company which production enterprise reforming but becomes,Because they have many years traditional marketing experience,Proliferates national the sales network system,Good with supplier customer relations, this will become several big essential factors which the future electronic commerce enterprise will succeed.
  3.My advices to electronic commerce of china
  Electronic commerce fused the computer industry, the correspondence industry and the information service industry and so on large quantities of high technology and new technologies industries, thus, technical denseness high, the research and development invests, the risk in a big way is high. Moreover, the electronic commerce effective demand market not yet is mature. Therefore, in the electronic commerce development initial period, needs the government the involvement and the support, promotion electronic commerce development. I think government's function should displays in these sides:First, positively formulates the development electronic commerce development plan, the motion plan and implements the plan, meanwhile must formulate the law, the laws and regulations, develops the electronic commerce creation good law environment for the entire society.Second,govement should set an example for people namely positively impels the government to access the net and realization government becoming an information based society.Third, strengthens the education and training, positively trains the IT talented person, the attraction international first-class talented person. The talented person is the information technology development key. fourth, encourages all the people to access the net, the popular computer application, forms the social development foundation. Raises the network technical level, strengthens the electronic commerce the security, practically protects the user the benefit and the privacy, the enhancement enterprise and consumer's confidence. list of references:
  ①Come from Gao qunyao’s lecture in Harbin which named electronic commerce’s today and tomorrow
  ②Zhang Xueying’s Electronic commerce development
  ③Ma bin’sElectronic commerce Chinese
  ④Come from www.chinaue.com
  

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